Test bank for Marketing Planning : 0132544709

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Test bank for Marketing Planning : 0132544709

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A Decriptive Tet bnk for Mrketing Plnning By Stephn Sorger ISBN-10: 0132544709 ISBN-13: 9780132544702

Chapter 1. The Planning Process
Chapter 2. Objectives
Chapter 3. Market Overview
Chapter 4. Market Segments
Chapter 5. Competitive Landscape
Chapter 6. Strategy
Chapter 7. Products and Services
Chapter 8. Pricing
Chapter 9. Distribution
Chapter 10. Promotion
Chapter 11. Finance
Chapter 12. Implementation
Chapter 13. Sample Marketing Plans

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