Test Bank for Entrepreneurship and Effective Small Business Management, 11/E 11th Edition : 0133506320

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Test Bank for Entrepreneurship and Effective Small Business Management, 11/E 11th Edition : 0133506320

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A Descriptive Test Bank for Entrepreneurship and Effective Small Business Management, 11/E By Norman M Scarborough Jeffrey Cornwall ISBN-10: 0133506320 • ISBN-13: 9780133506327

Section 1:  The Rewards and Challenges of Entrepreneurship
1. Entrepreneurs: The Driving Force Behind Small Business
2. Ethics and Social Responsibility: Doing the Right Thing
3.     Creativity and Innovation: Keys to Entrepreneurial Success
4. Strategic Management and the Entrepreneur

Section 2:  Launching a Venture:  Entry Strategies
5. Choosing a Form of Ownership
6. Franchising and the Entrepreneur
7. Buying an Existing Business
8. New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan

Section 3:  Building a Marketing Plan
9. Building a Bootstrap Marketing Plan
10. Creative Use of Advertising and Promotion
11. Pricing and Credit Strategies
12. Global Marketing Strategies
13. E-Commerce and Entrepreneurship

Section 4:  Building a Financial Plan
14. Creating a Solid Financial Plan
15. Managing Cash Flow
16. Sources of Equity Financing
17. Sources of Debt Financing

Section 5:  Building an Operating Plan
18. Location, Layout, and Physical Facilities
19. Supply Chain Management
20. Managing Inventory
21. Staffing and Leading a Growing Company

Section 6:  Legal Aspects of Small Business:  Succession, Ethics, and Government Regulation
22. Management Succession and Risk Management Strategies in the Family Business
23. The Legal Environment: Business Law and Government Regulation

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